Stella Moses spinach-feta belly on dark marble
Feed your Future

The future of your restaurant starts now.

A USP that 90% of your competitors don't have. Recipes by Michelin-starred chef Stefan Marquard and a renowned nutrition physician. Engineered for scale.

KurkumaBlaubeerenKichererbsenSardinenGranatapfelShiitakeLeinsamenFenchelRote BeeteMacadamiaPistazienSpinatIngwerSesamölMandelnKurkumaBlaubeerenKichererbsenSardinenGranatapfelShiitakeLeinsamenFenchelRote BeeteMacadamiaPistazienSpinatIngwerSesamölMandelnKurkumaBlaubeerenKichererbsenSardinenGranatapfelShiitakeLeinsamenFenchelRote BeeteMacadamiaPistazienSpinatIngwerSesamölMandeln
01 — Vision

Feed your
Future.

Whether you're opening a new restaurant or already running one – imagine launching with a product hundreds of other restaurants, cafés and bistros don't offer. No burger, no pizza, no curry sausage, no french fries.

Your product is more than organic, vegan or sustainable. It stands for improvement, transformation, self-optimization. Your dishes are part of a necessary shift toward a better, healthier life.

You offer something that moves people. You say: eat differently and you'll feel the difference. In your immune system, your skin, your mood, your weight.

That sets you apart from 90% of your competitors. And from now on, that's your unique USP.
02 — The Status Quo

An industry that makes people sick.

0%

of adults in Germany overweight

0%

of children overweight or obese

Type 2 diabetes, heart disease, Alzheimer's and depression rising fast

Fast food and supermarket quick meals are full of antibiotics, growth hormones and sedatives. Low-grade white flour fuels inflammation and damages the microbiome.

Even where people eat "healthy," seed oils, sugar, flavor enhancers, emulsifiers and poor carbs sabotage the effort.

Your guests already know this.

03 — The Concept

No fatigue. No brain fog.

Michelin-starred chef Stefan Marquard and a renowned nutrition physician have created menus that taste extraordinary – and draw on everything modern microbiome research has uncovered.

From the test kitchen: bellies, socca, sauces, recipes for vegetables and salads, plus superfood drinks. Perfectly tuned as menus. For more energy, glowing skin, muscle, weight loss, a clear head, relaxation and good mood.

Stella Moses stands for pleasure, desire and satisfaction.

Stefan Marquard
Michelin-starred chef · recipes
Coming soon
Nutrition medicine · microbiome
Microbiome bowl with spinach, blueberries, pomegranate, chickpeas, figs and sesame
04 — Product & Science

You don't sell marketing and you don't sell empty claims.

The gut-brain axis

You know which processes in the body matter for your guests’ wellbeing. For example, that the gut – unlike other organs – has its own independent nervous system, often called the “second brain”.

It contains 500 million nerve cells and is directly wired into the central nervous system. This “gut-brain axis” controls endless processes – through neurotransmitters like the happiness hormones serotonin and dopamine. They regulate hunger, thirst, weight, stress, feelings, psyche and relaxation.

50%

of psychotherapy can be replaced by targeted nutrition.

Mikrobiom
wellness bacteria
Vagus
gut-brain highway
Inflammation ↓
less inflammation

You offer food whose ingredients prove you care about your guests' wellbeing.

That's your new USP.

05 — Recipes & Variety

Pre- and probiotic.
Effective.

The foundation of every dish – 40+ ingredients with proven effects on your microbiome.

VegetableschickpeasVegetablesceleryVegetableswhite beansVegetablesfennelVegetablescarrotsVegetablesbell pepperVegetablesbeetrootVegetablesspinachVegetablesred cabbage krautVegetableschickpeasVegetablesceleryVegetableswhite beansVegetablesfennelVegetablescarrotsVegetablesbell pepperVegetablesbeetrootVegetablesspinachVegetablesred cabbage krautVegetableschickpeasVegetablesceleryVegetableswhite beansVegetablesfennelVegetablescarrotsVegetablesbell pepperVegetablesbeetrootVegetablesspinachVegetablesred cabbage kraut
MushroomsshiitakeMushroomsoyster mushroomsMushroomsshiitakeMushroomsoyster mushroomsMushroomsshiitakeMushroomsoyster mushrooms
Berries & fruitblueberriesBerries & fruitraspberriesBerries & fruitblackcurrantsBerries & fruitapricotsBerries & fruitfigsBerries & fruitplumsBerries & fruitcherriesBerries & fruitpomegranateBerries & fruitblueberriesBerries & fruitraspberriesBerries & fruitblackcurrantsBerries & fruitapricotsBerries & fruitfigsBerries & fruitplumsBerries & fruitcherriesBerries & fruitpomegranateBerries & fruitblueberriesBerries & fruitraspberriesBerries & fruitblackcurrantsBerries & fruitapricotsBerries & fruitfigsBerries & fruitplumsBerries & fruitcherriesBerries & fruitpomegranate
Nuts & seedspistachiosNuts & seedsmacadamiaNuts & seedsalmondsNuts & seedsflaxseedNuts & seedspoppyNuts & seedspistachiosNuts & seedsmacadamiaNuts & seedsalmondsNuts & seedsflaxseedNuts & seedspoppyNuts & seedspistachiosNuts & seedsmacadamiaNuts & seedsalmondsNuts & seedsflaxseedNuts & seedspoppy
Fats & fishsesame oilFats & fishomega-3Fats & fishmackerelFats & fishsardinesFats & fishtunaFats & fishsesame oilFats & fishomega-3Fats & fishmackerelFats & fishsardinesFats & fishtunaFats & fishsesame oilFats & fishomega-3Fats & fishmackerelFats & fishsardinesFats & fishtuna
SpicesturmericSpicescuminSpicescapersSpiceschiliSpicescinnamonSpicespepperSpicesgingerSpicesturmericSpicescuminSpicescapersSpiceschiliSpicescinnamonSpicespepperSpicesgingerSpicesturmericSpicescuminSpicescapersSpiceschiliSpicescinnamonSpicespepperSpicesginger
Menus

Today we deliver bellies filled with spinach, feta, vegan bolognese and apple. Prepared in 8 minutes in an air fryer or steamer. From autumn, eight variations (including sweet ones) combined with vegetables, herbs, spices and just as many sauces.

Brain

Brain

Baby spinach, walnuts, blueberries, quinoa, avocado, olive oil, lemon, turmeric.

Omega-3, polyphenols, magnesium – real cognitive impact.

Dazu

Bellies with spinach

Skin

Skin

Sweet potato (baked), carrot, avocado, baby spinach, sesame, olive oil, turmeric, lemon.

Beta-carotene & healthy fats for skin regeneration.

Dazu

Bellies with feta for collagen support

Muscle

Muscle

Lentils, chickpeas, broccoli, spinach, tahini, garlic, lime, cumin.

Plant protein, iron & amino acids.

Dazu

Bellies with vegan bolognese

Happiness

Banana, oats, almonds, raw cacao, berries, cinnamon, plant yogurt, honey or dates.

Tryptophan & magnesium for serotonin.

Dazu

Bellies with apple

Love

Banana, oats, almonds, raw cacao, berries, cinnamon, plant yogurt, honey or dates, beetroot, pomegranate.

Circulation & antioxidants.

Dazu

Bellies with spinach

The result is wonderful variety.

06 — Your Guests

Guests who come back.

01

Aware

Your guests know how nutrition affects their health. They've been primed by press, social media, health insurers, doctors and nutritionists. They've watched diets fail again and again – and they want an offer that actually improves how they feel.

02

Curious

They know your website, your social posts, your posters and flyers before they ever walk in. They come because they want to experience a revolution – fantastic food that tastes extraordinary, created by Stefan Marquard in his test kitchen.

03

Try

You offer the first ten guests a free menu – plus a second one if they respond via QR code. They notice: no afternoon slump, no energy crash, no brain fog.

04

Feedback

Via QR code they answer a single question: „How did you feel at 3 pm?" Real stories, real data – and content you can reuse over and over.

Along the way you collect data you can reuse for every new product and every post.

— 07 – WHAT'S IN IT?

Run the numbers. Transparent. Market-grade.

All assumptions exposed, adjustable, sourced. Cashflow over 24 months. Payback based on a real ramp-up curve.

Your restaurant

60
20200
15 €
8 €60 €
55 %
25 %95 %
6
37

Market assumptions (adjustable)

1.8
1.03.5
50
4252
28 %
15 %45 %
12 %
0 %25 %
8 %
0 %20 %
6 %
0 %15 %
9
318

Investment & running cost

30,000 €
10,000 €80,000 €
450 €
0 €2,000 €
6 %
0 %20 %

WITHOUT STELLA MOSES

267,300 €

annual revenue

WITH STELLA MOSES

342,726 €

annual revenue

ADDED REVENUE / YEAR (FULL EFFECT)

+75,426

= 28.2 % total uplift (multiplicative)

PAYBACK AFTER

> 24 months

Cashflow

Net cashflow / month ≥ 0Net cashflow / month < 0Cumulative0 = Break-even

Sensitivity — what if?

How does payback shift when one lever moves by ±20 %?

−20 %Baseline: >24 months+20 %
Occupancy uplift
Δ 0 months
Price uplift (premium)
Δ 0 months
Return-rate uplift
Δ 0 months
Contribution margin
Δ 0 months

Payback in months · max scale ≈ 25 months

Model with conservative assumptions. Actual results vary by location, execution and market.

08 — Technology Layer

Your restaurant gets a digital system that makes you visible across Instagram, TikTok, Facebook and YouTube.

Secure, scalable, sovereign IT and AI – included in your package.

🌐

Website & Webshop

Local visibility, multilingual, SEO- and AI-optimized. Ordering and pickup built in. GDPR-compliant.

📱

FloraOS App

Digital menu with microbiome info per dish. Guest feedback, loyalty, pre-ordering.

🖥️

Digital Signage

Dynamic screens. Real-time menu updates, visible health benefits, automated seasonal campaigns.

🧠

Custom AI

Recipe adaptation to inventory. Feedback analysis in seconds. Forecasts. Local models – no data in the cloud.

📍

Local Visibility

Google Business, Maps, reviews, local SEO. Social media with AI-driven frequency. Multilingual.

🛡️

Compliance & Liability

EU Product Liability 2026. GDPR-compliant, EU AI Act-ready, audit-logged. Documentation in writing.

GDPR-compliantEU AI Act readyLocal modelsAudit-Trail
09 — Training & Enablement

Simplest, rational and just-in-time preparation.

  • Simplest, rational and just-in-time preparation
  • Staff does not need to be trained
  • Ready-made bowl recipes can be prepped in-house or bought in
  • Bellies ready to serve in the air fryer or combi steamer in 6–8 min
  • No cooking smells in the dining room
  • Delivered by Chef Culinar, frozen at -20 °C, 12 months shelf life
  • One week shelf life in the fridge at 5 °C
  • Service, data security, content, analytics – all digital at the workstation
Michelin-starred chef Stefan Marquard in the kitchen
For the kitchen

Cooking courses with Stefan Marquard

One- or two-day workshops in your own kitchen. Includes recipe handbook and video guides.

IT + KI
For operations

IT & AI coaching

Empower your team, don't surprise it. Operation, data security, content, analytics – at the workplace.

10 — Service Packages

Three paths.
All tailored.

Every package is tailored to your restaurant. Add-ons available anytime.

Start

For: single location, new or established.

  • Strategy workshop & audit
  • Bellies range (2 sauces)
  • Landing page (1 language)
  • Google Business & basic SEO
  • Basic AI for content
  • GDPR foundation
Request offer
Most popular

Scale

For: 1–3 locations ready to grow.

  • Everything in Start
  • 90-day plan with monthly review
  • Full Stella Moses range
  • Website & webshop (DE/EN)
  • FloraOS app included
  • Digital signage for 1 location
  • Feedback AI & SEO AI
  • Extended local visibility
  • 1 cooking course with Stefan Marquard
  • 1 day IT/AI training
  • EU AI Act governance
Request offer

Ecosystem

For: chains, franchises, multi-concept operations.

  • Everything in Scale
  • Quarterly executive sparring
  • Co-creation of new recipe lines
  • Multi-location, 3+ languages
  • Custom app features
  • Unlimited digital signage
  • Custom AI (forecast, pricing)
  • Ongoing coaching program
  • Full-service local visibility
  • Audit trail & liability docs
Request offer
— 11 – How we work

From the first call to running operations.

  1. What happens?

    We take 30 minutes, listen to you and ask the questions that actually matter. You get an honest first take on whether Stella Moses is a fit for your restaurant — no sales pressure.

    What do you get?
    • Honest first assessment
    • Initial ideas for your concept
    • Clarity on whether we're a fit
    UWSE· 30 minutes

You've seen how we work. Now let's talk about you.

Book a free intro call
12 — The Team

Four disciplines.
One mission.

UW

Uwe Wilhelm

Concept · business development · consulting

30+ years of industry and brand expertise.

SM

Stefan Marquard

Michelin-starred chef · TV chef · recipes

One of Germany's most recognized chefs.

IK

In Kürze

Nutrition physician · microbiome expert

Bridge between kitchen and science. Name announced soon.

SE

Sergiy Esposito

IT & AI infrastructure · digital scaling

Specialist for sovereign AI and GDPR-compliant architecture.

Final step

Now it's your move.

Write us or call. We'll analyze your restaurant and show you the path to making it a million-euro business.